User blog comment:Agent M/Shout Box V.2/@comment-2047157-20110203232546/@comment-224939-20110206032737

Have you ever heard of "RickRolling?" It's an internet prank where someone claims they have a video for something exciting/related to the topic being discussed but when another person clicks on the link for said video it redirects them to the 1987 music video for Rick Astley's song "Never Gonna Give You Up".

In this case, the joke is that all the hype about Duke Nukem Forever finally being released is really one big joke, as once the player starts the game they will be treated to Rick Astley's music video.